Chris Huhne, currently the leading candidate to become the next Liberal Democrat leader used to have this slightly dull campaign slogan:
Leadership, Ideas, Experience
Then some bright spark wrote into the Guardian newspaper to point out that it wasn’t actually quite as dull as people thought, because the first letters of each word made up a somewhat negative acronym.
Within 24 hours, the campaign slogan on Chris Huhne’s website had been changed to the monumentally dull:
Ideas, Leadership, Experience
Who said politicians can’t inspire the electorate with mere words?
Thanks to Recess Monkey for the tip.