A Year in Mongolia reports on a recent scouting trip to Ulaan Baatar:
Apparently, McDonalds recently sent a survey team to Mongolia to scout out the country as a potential market. The rumor is, however, that they decided against opening up a franchise here. Part of the supposed reason is that they couldn’t compete with the pricing of items like khuusuur, which you can get for around ten cents apiece, and partially, Mongolia has such a low population density that UB would be their only possible market, and it just isn’t that big.
As he goes on to say, though, give it time. I can’t imagine why, in a few years, there wouldn’t be a market in Mongolia’s capital for symbols of Western consumerism like McDonalds.